News: What Is Your Social Media Effectiveness Score? – Keeping It Real podcast

Russ Cofano the CEO at Collabra Technology talks about his long experience with law school background working in a law firm legal hotline. Russ discussed the importance of eXp model and how the timing is incredibly valuable to effectiveness of this model. Next, he talks about a tool that his company has developed with the purpose to help agents build their digital marketing part of the job. Last, he explains why sales without marketing and branding is only half of the equation of digital marketing.