News: What’s your digital marketing score? A new tool will tell you — Real Estate News

SphereBuilder, a new platform for agents and brokers, evaluates the effectiveness of online marketing — a critical tool for lead generation.

Key points:

Social media continues to be an important way for real estate agents to connect with potential clients, but it can be hard to measure results.
The newly launched SphereBuilder platform scores agents’ efforts and recommends ways to improve.
Social media can help agents gain market share in a down market with fewer sales to go around.